Since the late 1990’s, Sonoma County has grown to be a premier destination for tourism, and its proximity to Bay Area venues and airports augment its number of local and international visitors.

Sonoma County offers an extensive natural topography for outdoor recreation which draws visitors from all over the Bay Area and beyond. The rugged mountains that extend 76 miles over the Pacific Coast, the Armstrong Redwoods, and the Russian River offer exquisite views and massive potential for outdoor activity. According to the Sonoma County Economic Development Board’s 2010 Tourism Survey, rising market opportunities in the region include health and wellness, eco-tourism and cycling.

The Charles Schulz Sonoma County Airport compliments the tourism industry by providing direct air access to the region. (The airport also allows one case of wine to be checked as baggage, free of charge.)

  • JOBS (2016)
    7548
  • Payrolled Business
    Locations (2015)
    360
  • Industry Total
    Earnings (2014)
    $298,856,361
  • Industry Total
    GRP (2014)
    $504,830,338
  • Avg. Wage for Top 10 Occupations Employed by Industry
    $14.25
  • Avg. Wage for Top 5 Occupations Employed by Industry
    $14.26
  • Avg. Earnings
    Per Job
    $36,986
  • % Change
    (2009-2016)
    27%

Redwoods & Rivers
The Russian River resort area is a vacation destination surrounded by ancient redwoods in the heart of Sonoma Wine Country.

True Hoppiness Can Be Found
For a little city, Santa Rosa is a big beer town. So if you’re on some form of the never-ending quest for the perfect pint, you’ll eventually find yourself here.

Coast & Beaches
More than 55 miles of dramatic Pacific coast create Sonoma County’s western border.

Key businesses, organizations, attractions, and activities