We know moving to a new area for a job or to grow a business requires a lot of research and that you need reliable data in order to make informed decisions. Demographic information is an important part of the Sonoma County story and we’ve pulled together a comprehensive list of reports facts and figures to help you get familiar with the finer details of our community and economy.

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Median Household Income

Median household income represents the level of earnings with half of households below and half above. From 2016 to 2021, projections show Sonoma County’s median wage increasing from $63,910 to $74,485. Despite this increase, Sonoma County’s median income still remains below all comparable counties, except for Monterey County.

Average Weekly Wage

Employees in Sonoma County brought home an average weekly wage of $923 in Q1 2016. This represents an increase of only $1 compared to the Q1 2015. However, in Q4 2015, average weekly wages peaked at $1,048, the highest since data was made available in 2006. Even with less than a one percent change in average weekly wage, Sonoma County ranked 165 out of the 345 largest counties in wage growth. Sonoma County’s average weekly wage ranks lower than the U.S. National average ($1,043) and the California average ($1,206).

Current and Projected Age Distribution

Current and projected age distribution displays the breakdown of Sonoma County’s population in 2016 and projected percentages in 2021 using five different age brackets. The 25-44 age bracket is projected to overtake the 45-64 bracket by 2021 and thus become the most populous age range in the county. Conversely, the percentage of the population under 25 is projected to decline from approximately 30% in 2016 to 28% in 2021. A noticeable increase occurs in the population of those in the 65 & over age bracket, signaling the advancement of an aging population.

Ethnic Distribution

Ethnic distribution in Sonoma County reflects the ethnic make-up of the county population. The White population comprises the majority of the population (63.3%), however this ethnic group constitutes a smaller percentage of the population compared to previous years. The Latino population represents the largest minority group covering over a quarter of the population (26.9%), while other minorities each represent less than 5 percent of the population: Asian (4.1%), all other groups (3.8%), African American (1.5%), and Native American (0.7%).