Since the late 1990’s, Sonoma County has grown to be a premier destination for tourism, and its proximity to Bay Area venues and airports augment its number of local and international visitors.

Sonoma County offers an extensive natural topography for outdoor recreation which draws visitors from all over the Bay Area and beyond. The rugged mountains that extend 76 miles over the Pacific Coast, the Armstrong Redwoods, and the Russian River offer exquisite views and massive potential for outdoor activity. According to the Sonoma County Economic Development Board’s 2010 Tourism Survey, rising market opportunities in the region include health and wellness, eco-tourism and cycling.

The Charles Schulz Sonoma County Airport compliments the tourism industry by providing direct air access to the region. (The airport also allows one case of wine to be checked as baggage, free of charge.)

2021 Jobs (2022 Annual Tourism Report)
+ 0 %
Jobs Change (Annual Tourism Report, 2021-2022)
$ 0 Billion
Direct Visitor Spending (2022 Annual Tourism Report)
$ 0
2021 Industry Total Earnings (2022 Annual Tourism Report)